With the idea of product placement being in the news at the moment I was very interested to find the digital adwise series of lessons on the media smart site.
The lessons use ICT to provoke discussion with the children about the occurence of adverts in our everyday world. There are some interactive games and some ideas to use on the IWB and discuss with the class.
The company who produce the series are called media smart and aim to “teach children to think critically about advertising in the context of their daily lives.”
However, on the supporters page, Kellogs, McDonald’s, Mars and Mattel are listed as supporters. Maybe this page could be a launch pad for further discussion with older children!
The debate about product placement can be followed through media Guardian and listened to here. There is also an amusing piece from the commentisfree site by Rebecca Front, who will be well known to viewers of The Thick of it.